Dow Jones Insight Wiki http://factivaroundtable.pbwiki.com/ A place for sharing links, comments and information about Webinars, Round Tables and other events Dow Jones Insight participates in. en http://factivaroundtable.pbwiki.com/feedlogo.gif PBwiki http://pbwiki.com/ PBwiki 1.3.8 support@pbwiki.com Post-Seminar Sharing http://factivaroundtable.pbwiki.com/Post-Seminar+Sharing email.hidden@example.com (Glenn Fannick) Glenn Fannick edited Post-Seminar Sharing If you attended the Maryland PRSA seminar on Social Media on 24 Apri 2008 and would like to leave some thoughts, you can edit this page and post them here. Don't forget to include you name with the comments.
Click edit below, use the password "socialmedia" and type comments here. Then save the page.
Need to edit this page? password = socialmedia
The site managers reserve the right to take down inappropriate comments.
]]> Fri, 25 Apr 2008 08:52:34 +0000 mod Post-Seminar Sharing http://factivaroundtable.pbwiki.com/Post-Seminar+Sharing email.hidden@example.com (Glenn Fannick) Glenn Fannick edited Post-Seminar Sharing If you attended the Maryland PRSA seminar on Social Media on 24 Apri 2008 and would like to leave some thoughts, you can edit this page and post them here. Don't forget to include you name with the comments.
Need to edit this page? password = socialmedia
The site managers reserve the right to take down inappropriate comments.
]]> Fri, 25 Apr 2008 08:51:45 +0000 mod Post-Seminar Sharing http://factivaroundtable.pbwiki.com/Post-Seminar+Sharing email.hidden@example.com (Glenn Fannick) Glenn Fannick edited Post-Seminar Sharing If you attended the Maryland PRSA seminar on Social Media on 24 Apri 2008 and would like to leave some thoughts, you can edit this page and post them here. Don't forget to include you name with the comments.
]]> Fri, 25 Apr 2008 08:50:52 +0000 mod FrontPage http://factivaroundtable.pbwiki.com/FrontPage email.hidden@example.com (Glenn Fannick) Glenn Fannick edited FrontPage >Home
>April 2008: Maryland PRSA Social Media Discussion
Post-Seminar Sharing
>Feb 2008: Webinar
Webinar FAQs
Post-WebinarSharing
>Dec 2006: Palo Alto Roundtable
need to edit this page? password = socialmedia
]]> Fri, 25 Apr 2008 08:50:02 +0000 mod SideBar http://factivaroundtable.pbwiki.com/SideBar email.hidden@example.com (Glenn Fannick) Glenn Fannick edited SideBar Site Index
>Home
>Apr 08:Seminar 08: PRSA Seminar
>Feb 08:Webinar 08: Forrester Webinar
>Dec 06:Palo 06: Palo Alto Roundtable
]]> Fri, 25 Apr 2008 08:49:07 +0000 mod SideBar http://factivaroundtable.pbwiki.com/SideBar email.hidden@example.com (Glenn Fannick) Glenn Fannick edited SideBar >Apr 08:Seminar
>Feb 08:Webinar
>Dec 06:Palo Alto Roundtable
]]> Fri, 25 Apr 2008 08:48:20 +0000 mod SideBar http://factivaroundtable.pbwiki.com/SideBar email.hidden@example.com (Glenn Fannick) Glenn Fannick edited SideBar >Apr 08:Seminar
>Feb 08:Webinar
>>WebinarQ&A
>>ContributeArticlesandPosts
>>Post-WebinarSharing
>Dec 06:Palo Alto Roundtable
]]> Fri, 25 Apr 2008 08:48:08 +0000 mod Post-Seminar Sharing http://factivaroundtable.pbwiki.com/Post-Seminar+Sharing email.hidden@example.com (Glenn Fannick) Glenn Fannick added Post-Seminar Sharing
]]> Fri, 25 Apr 2008 08:47:45 +0000 add PRSAMD http://factivaroundtable.pbwiki.com/PRSAMD email.hidden@example.com (Glenn Fannick) Glenn Fannick edited PRSAMD We had great turnout at the event today. Thanks for all the positive feedback and kind words after the presentation. You can download the presentationpowerpoint here. -- GF, 24 Apr 08
Social Media's Impact on PR: How Engaging in the Conversation Can Give PR Practitioners an Advantage
As the Internet has become part of the fabric of our lives with blogs, video sharing and social networks proliferating, it has become clear we live in a world where the individual's voice can be heard more than ever before.
Outcome analysis: What should be measured and how todo it.
Supporting Material
>DownloadGlenn's Presentation
>Read Between the Mines - speaker Glenn Fannick'sblog on text mining and media measurement. Glenn's bio.
>Dow Jones Insight Election Pulse - blog covering media measurement of the U.S. presidential election
Some Links Mentioned during the Presentation
Cluetrain Manefesto: http://www.cluetrain.com/book/
David M. Scott: http://w]]> Thu, 24 Apr 2008 12:43:21 +0000 mod Pre Seminar Sharing http://factivaroundtable.pbwiki.com/Pre+Seminar+Sharing email.hidden@example.com (Glenn Fannick) Glenn Fannick edited Pre Seminar Sharing What other topics would you like to see covered?
1. For a given topic/subject area, how do you determine which blogs, etc. are credible? Also, are there ways to determine who the audience is and how large it is?
This is a good question. I will try to cover this during the seminar. In short: There's no magic here but there are some indicators. People use things like a Technorati rank andits "authority" ranking. to get a sense of how popular a blogger is, but that's not foolproof. There certainly needs to be some due diligence of reading the blog over time.
2 . add your idea here
3. add your idea here
]]> Wed, 09 Apr 2008 14:06:40 +0000 mod Pre Seminar Sharing http://factivaroundtable.pbwiki.com/Pre+Seminar+Sharing email.hidden@example.com (Brian) Brian edited Pre Seminar Sharing - Do the "old rules" of PR measurement apply to social media?
What other topics would you like to see covered?
1. add your idea here For a given topic/subject area, how do you determine which blogs, etc. are credible? Also, are there ways to determine who the audience is and how large it is?
2 . add your idea here
3. add your idea here
]]> Wed, 02 Apr 2008 05:20:13 +0000 mod PRSAMD http://factivaroundtable.pbwiki.com/PRSAMD email.hidden@example.com (Glenn Fannick) Glenn Fannick edited PRSAMD As the Internet has become part of the fabric of our lives with blogs, video sharing and social networks proliferating, it has become clear we live in a world where the individual's voice can be heard more than ever before.
Some companies are starting to realize both the potential threat this brings and see the business opportunities.
PR stragtegy strategy and practices, the steps successful companies are taking to engage their stakeholders using social media tools and some cautionary tales about what can go wrong when social media is marginalized.
Topics to be Covered:
Social mediadefined.
]]> Fri, 21 Mar 2008 08:24:38 +0000 mod PRSAMD http://factivaroundtable.pbwiki.com/PRSAMD email.hidden@example.com (Glenn Fannick) Glenn Fannick edited PRSAMD Social Media's Impact on PR: How Engaging in the Conversation Can Give PR Practitioners an Advantage
As the Internet has become part of the fabric of our lives with blogs, video sharing and social networks proliferating, it has become clear we live in a world where the individual's voice can be heard more than ever before.
Some companies are starting to realize both the potential threat this brings and see the business opportunities.
This session will cover two concepts: how social media has impacted corporations and how corporations can measure that impact. It will cover the impact social media has had on the way companies carry out their PR stragtegy and practices, the steps successful companies are taking to engage their stakeholders using social media tools and some cautionary tales about what can go wrong when social media is marginalized.
Topics to be Covered:
Social mediadefined.
]]> Fri, 21 Mar 2008 08:23:13 +0000 mod PRSAMD http://factivaroundtable.pbwiki.com/PRSAMD email.hidden@example.com (Glenn Fannick) Glenn Fannick edited PRSAMD >Read Between the Mines - speaker Glenn Fannick'sblog on text mining and media measurement. Glenn's bio.
>Dow Jones Insight Election Pulse - blog covering media measurement of the U.S. presidential election
> previous white paper Social Media Whitepaper: Tracking the Influence of Conversations
co-authored by Forrester's Jeremiah Owyang and Dow Jones's Matt Toll
> previous social media Webinar:downloadafreecopy
Q&A and Starting the Conversation
> Pre-Seminar Sharing:
]]> Thu, 13 Mar 2008 12:31:28 +0000 mod Pre Seminar Sharing http://factivaroundtable.pbwiki.com/Pre+Seminar+Sharing email.hidden@example.com (Glenn Fannick) Glenn Fannick edited Pre Seminar Sharing If you're so inclined, post some answers or additional questions here.
Thought Questions:
- Does social media matter for PR professionals?
- If yes, how can you get buy-in from those who control your budgets?
- If you are producing Social Media as part of your PR/Marketing plan, how will you plan,it it possible to measure ROI? ROI? If so,how?
- Do the "old rules" of PR measurement apply to social media?
What other topics would you<]]> Thu, 13 Mar 2008 09:27:06 +0000 mod PRSAMD http://factivaroundtable.pbwiki.com/PRSAMD email.hidden@example.com (Glenn Fannick) Glenn Fannick edited PRSAMD Social Media's Impact on PR: How Engaging in the Conversation Can Give PR Practitioners an Advantage
Topics to be Covered:
Social mediadefined mediadefined.
Examples of how social media communications impacting PR
Listening as a clear first step in hasimpacted the communication process practice ofPR.
How to listen and engage -- and the risks to not listening
Seizing risksof failing to,
Identifying opportunities and mitigating threats
Find communities, identify their tools and drivers for your company.
G]]> Thu, 13 Mar 2008 09:23:14 +0000 mod PRSAMD http://factivaroundtable.pbwiki.com/PRSAMD email.hidden@example.com (Glenn Fannick) Glenn Fannick edited PRSAMD How Paying Attention Means a Step Up Engaging in the Conversation Can Give PR Practitioners an Advantage
Topics to be Covered:
Social mediadefined
&gt; previous social media Webinar:downloadafreecopy
Q&A and Starting the Conversation
Sharing: What
Review some pre-event thought questions.
What other things would you like to have discussed? Any discuss?
Any interesting experiences in trying to implement a social media program that you'd like to share?
]]> Thu, 13 Mar 2008 09:15:09 +0000 mod Pre Seminar Sharing http://factivaroundtable.pbwiki.com/Pre+Seminar+Sharing email.hidden@example.com (Glenn Fannick) Glenn Fannick added Pre Seminar Sharing

In order for everyone to be ready to discuss the topic, attendees might consider thinking about the following questions.


 


If you're so inclined, post some answers or additional questions here.


 


 


Thought Questions:


 


- If you are producing Social Media as part of your PR/Marketing plan, how will you measure ROI?


]]> Thu, 13 Mar 2008 09:11:07 +0000 add PRSAMD http://factivaroundtable.pbwiki.com/PRSAMD email.hidden@example.com (Glenn Fannick) Glenn Fannick edited PRSAMD]]> Thu, 13 Mar 2008 09:08:29 +0000 mod PRSAMD http://factivaroundtable.pbwiki.com/PRSAMD email.hidden@example.com (Glenn Fannick) Glenn Fannick edited PRSAMD]]> Thu, 13 Mar 2008 09:07:50 +0000 mod